Depicted in this image is Gartner’s hype cycle. The hype cycle is used to predict how an application will change as time goes on. With this model you can determine if an application actually supports the hype it receives. At the end of the day popularity does not solely last on its own mere existence. New technologies must uphold to the standard of industry needs.With this model you can determine if an application actually supports the hype it receives. At the end of the day popularity does not solely last on its own mere existence. New technologies must uphold to the standard of industry needs. I believe that Vero fits in between the innovative trigger and peak of inflated expectations, and this is because Vero is on the rise.

According to Gartner’s, the innovative peak of expectations is defined as “A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity” (Gartner’s, 2019). As previously discussed Vero tripled its user base to over 3 million users in a 24 hour period! This is an obvious manifestation of Vero’s technological breakthrough. To read more detail about Vero’s value propositions refer to Competitors. On the contrary, Gartner’s continues the innovative trigger definition as “Often (keyword) no usable products exist and commercial viability is unproven”. The app is up and running, so the product exists, yet there is still no commercial viability being that Vero promises free forever to its first 1 million users. App prices are to be determined, and all have free use until further notice.

Moving onto the peak of inflated expectations: “early publicity produces a number of success stories — often accompanied by scores of failures. Some companies take action; many do not” (Gartner’s, 2019). Navigate to the previous link to read up on Vero’s success stories thus far. Pertaining to “scores of failure” the articles mentions that Vero is “reminiscent of other post-Facebook social platforms that failed to capitalize on their mission”. To elaborate on this point, Facebook/IG users complain about privacy levels not being sufficient enough to sustain comfortability while utilizing the app. Users hate having to avoid posting certain content due to who is watching. However, the company’s manifesto combated this claim by revealing that controlling who sees what leaves room for more natural behavior. Vero lives for truth and being authentic. The technological manifestations of these values is what will keep Vero popular among the social media world.