So, who exactly are the peeps raving about Vero? According to a blog post by Business Insider “its growing user base skews heavily male and heavily millennial, according to app-analytics firm Apptopia” (Insider Inc, 2019). Furthermore, the audience age bracket ranges from 21-40. It was reported that the app user numbers tripled from 1 – 3 million in a matter of 24 hours. The growth even crashed Vero’s servers! Read about it here

WHERE THE HECK DID THESE USERS COME FROM?!

There are 588k posts, as well as comments that utilize the #vero hashtag on Instagram. Therefore, its pretty frikin obvious that the masses are users coming from the land of the Gram of Instant (lol). This also suggests that many of Instagram’s users can potentially make the switch now that a BETTER option for digital marketing platform actually exists. What makes me draw that conclusion you ask? (Here is why)…

Vero has also gained a profound customer base of popular influencers, whom we all know carry the life of social media brand awareness/marketing today in their own creative content. This solves the issue for brands in Vero’s Ad free app environment. Brands have the opportunity to leverage themselves through these individuals whose impressive following unlocked influence that was once only for celebrities. If you ask me, I believe brands are better off having success without the annoying ads and bot messages that are unwanted and ignored by most users. It can actually do more harm than good. It can be flat out annoying, and people want real thoughts, feelings from actual people whom they can relate & interact with. SIMPLE.

Influencers, lifestyle and entertainment social media marketing seems to be the new direction that brand wave is riding. Click video, or check out the link embedded below to view one of Vero’s Influencer marketing campaigns.

https://www.instagram.com/p/BtiYo8JlWYE/?utm_source=ig_web_button_share_sheet

In the competitors section we covered some examples of vero user types. To continue, Vero also attracts many humanitarians, and unique artists such as marine photographers. The platform’s squad has even teamed up with musicians and charity organization to birth Vero’s Great Guitar Giveaway