Pertaining to the realm of competition, Instagram is Vero’s rival. Like Instagram, Vero is heavily based on marketing digital content (photos, video, and music). However, Vero is more broad in the manifestations of marketing for its Audience or users. Unlike Instagram, this app also gives users the option to share books, podcasts, and multiple links. Thus, enabling users to obtain a more personalized construction of their account. An example of one who may benefit from Vero is an author seeking to market his or her novel sample. Another example may be a pastor, or clergy leader who seeks for his/her sermons to penetrate the masses via podcast/ voice memo; not just a one minute clip.
Unfortunately for Instagram, Vero’s users enjoy exploring Sponsor Ad free content. Vero also took an in-depth approach to alleviating privacy concerns; this is frikin awesome! Recently, Instagram released the “close friends” story option that gave users the option to only share story posts with a selected group of followers. Vero furthered this concept with the options of acquaintances, friends, close friends and followers. Meanwhile It’s no doubt that Vero is a revamped IG. I see a very strong potential to Vero obtaining a solid user base, and even gaining IG users that decide to make the switch!
Another aspect that separates Vero from IG is its set of core company values. In addition no ads, bots, scams, or spam Vero values authenticity and transparency. I went digging around on the company site and came across some other unique value propositions. Here are a few quotes about what they value. They will soooo will succeed at standing out to you.
“MOST SOCIAL NETWORKS REDUCE EVERYONE TO A FRIEND OR A FOLLOWER. THIS ENCOURAGES US TO ONLY SHARE THE PARTS OF OUR LIVES WE THINK ARE THE MOST INTERESTING.
WHEN YOU CAN CONTROL WHO SEES WHAT, YOU CAN BEHAVE IN A WAY THAT IS MORE NATURAL, WHICH WE BELIEVE ENDS UP BEING BETTER FOR YOU.
SO WE DECIDED TO CREATE SOMETHING MORE AUTHENTIC.
WE CREATED A SOCIAL NETWORK THAT LETS YOU BE YOURSELF. HENCE THE NAME VERO. MEANING TRUTH.” (Vero Labs Inc, 2019).
To read up on more of Vero’s value propositions, click Here.
ALL THINGS VERO 